Blog List

  In the aftermath of the coronavirus recession, the world has been left to face an energy crunch time as the supply of natural gas, coal, and other energy sources fail to adequately satisfy the ramped-up demand. Since energy prices affect economic decisions across the supply chain, the rise in prices has had a significant impact on economies with many companies in Europe, Asia, and Africa shutting down, unable to bear high energy costs. Semiconductors are the foundation of advanced technologies, The shortage in its supply is hamstringing the production of products ranging from cars and computers to all smart …

“Word of mouth(WOM) is very powerful”, lets take a page from the book of the richest man in the world, Jeff Bezos. Although often underrated, WOM is one of the most effective marketing strategy for businesses, a marketing strategy where a satisfied customer tells someone else about your business/brand based on their personal experience, now imagine 100 customers telling 5 different people about your business, MASSIVE SALES right? For retail fuel business owners, building great customer experience is as easy as deploying the CupidFueling solution at your fuel station(s). This fleet fueling solution goes beyond just automating processes, it comes …

If the phrase “Customer is King” were a person that gets one naira every time he is used, he should be sitting at the same table with the top 2% in the nation today.  The phrase is used almost as a bragging right to show how well we honour our customers. Without customers, every business/ brand will be totally annihilated. We can’t afford to lose them so we do everything we can to make them stay. Most businesses cannot boast that their actions and decisions, so far, go hand in hand with the phrase.  To what extent are we willing to go …

Customer-centricity is the core of every profit-making business. A business is customer-centric when it has the interests of its customers at every aspect of the business either in launching new products or improving on its business strategies and operation. CUPID Rewards, the latest product by Smartflow is designed to boost company revenue by employing tactics that are sure to improve sales numbers by rewarding customers who in turn become loyalists to your brand. CUPID is an acronym for CU- Customers P- Payments ID- Insights and Data It has in its core CUSTOMERS and how they relate to your business. Implementing the …